Can you imagine the benefit of catching the attention of clients and prospects when they’re walking near your store? With a properly executed mobile advertising plan you can achieve this and more.

Here are some reasons why you should consider a professionally-executed text message marketing campaign:

• Most Americans carry mobile phones everywhere they go and keep them nearby, even at home.
• The majority of users have smart phones.
• People are becoming more likely to access the Internet from smart phones than from a personal computer.
• You have the ability to reach clients and prospects in real time wherever they might be (instead of in the past when they might have been online).
• No other advertising medium works as well with time-sensitive messages: for example, notices of special offers or exciting new opportunities.
• You can reach more clients and potential customers for less than advertising on the radio, television or newspaper letting you stretch your marketing budget and text campaign strategies with less of a financial investment.

Up North Media can help tailor your text messages to effectively engage your target markets. We can help build relationships with your clients and prospects through our professionally-executed mobile advertising services that are perfectly suited for northern Michigan, especially the Traverse City market.

Using just the right tone and style, we’ll generate interest for your business. One of the great features of a text message marketing campaign is the ability to automate messages, allowing for low pressure, engaging messages to be at work–even when you’re not.

Ready to try some cutting-edge marketing that works with the latest technology that will give your business the advantage it needs? Contact our team at Up North Media Marketing or call us at 231-932-5646 to see what we can do to make your business marketing more effective. It’s time to get mobile on board with advertising, Traverse City, MI!

Here are some reasons to trust your marketing to professionals like the experienced team at Up North Media:

Your time is important. Many times the owner of a company or management staff take responsibility for marketing and advertising. But when your job is to run the day-to-day operations of the company, having suddenly to try and learn about strategic planning as it relates to marketing will split your focus.

Not just anybody can do marketing well. With many businesses mindful of working lean these days, sometimes whoever has extra time or knows a bit about computers is put in charge of advertising. Would you hand your accounting over to anyone who has a calculator? Of course not! Hire wisely and outsource to a Traverse City marketing company so that you get the benefit of skilled marketing and experienced advertising professionals.

Marketing expertise is invaluable. You don’t need a huge marketing budget to make an impact, although, of course, it can help. But no matter what your budget, you want to make sure every dollar counts and will work to grow your business. Experienced marketing professionals know how to reach and engage target demographics and are able to offer creative solutions to fit your unique situation in the market.

You benefit from their contacts. An established Traverse City marketing company will have more than just experience and a demonstrated track record. They will have a network of contacts ranging from web designers and SEO specialists to radio stations, print media, and videographers. Leveraging their contacts will help grow your business faster than you could on your own.

Their business is helping other businesses succeed. You do what you do because you’re good at it – and so do marketing professionals. Why not choose a Traverse City marketing company that has achieved results for other clients, is well established, and has an enthusiastic team willing to custom-designed solutions for clients. When you want Return on Investment (ROI), choose a marketing company to handle your advertising and marketing.

Looking for ways to speak to potential clients and motivate them to engage with your business? Contact the digital marketing experts at Up North Media Marketing, the Traverse City marketing company with solutions for companies of all sizes. Call us at 231-932-5646 to learn how we can work with you to grow your business.

Have you updated your marketing plan yet? Now is a good time to create or refine your strategic marketing plan.

Not sure where to start? Here are tips from the team at our marketing agency that Traverse City MI business owners can use to set and meet goals for 2017:

• Take inventory of your current marketing efforts. What initiatives did you launch last year? Consider what worked, what didn’t, and what could be done even better – and ask your customers to see if what they think is in line with how your leadership and staff see your company. Also make certain you understand where your most profitable leads were generated (Word of mouth? Advertising? Website traffic?) and if there are any gaps in your sales or marketing that need attention so that qualified leads are not ignored or missed.
• Set goals. What do you want to achieve as a company this year? Be sure that your goals are well defined and reasonable (aggressive – but achievable). You also need to determine metrics to help you determine your success in achieving these goals.
• Think strategy. Research what your competitors are doing so you can benchmark your own efforts against those of your peers. Consider your target demographic and how to best communicate your message to your audience. Expert marketing consultants, like Up North Media marketing agency in Traverse City MI, will know what marketing works in Northern Michigan. We can help you with research and interpreting metrics as well as with brainstorming the most effective marketing strategies for your products or services.
• Get into the details. As you consider how to improve brand awareness and increase profit, you need to determine your marketing budget. Once you know your budget you can then decide which marketing campaigns or strategies to implement.
• Review your progress. Check in monthly or quarterly to see how your marketing campaigns are performing. Reliable metrics won’t just tell you if you’re successful, they will tell you if there are deficiencies or areas that need to be improved. Small improvements may set you on the path to success!

An effective marketing plan will generate business and improve customer engagement. You don’t have to figure this out alone! You can rely on an expert marketing agency like Traverse City Michigan’s Up North Media to help you at every step.

Call us at 231-932-5646 or contact us online at Up North Media Marketing. Our marketing agency in Traverse City MI offers a complimentary market analysis and we’ll work with you to create a winning marketing plan.

At Up North Media, we strive to help Northern Michigan businesses implement marketing strategies that work. We’ve worked hard building our business by helping other companies get the most marketing reach for their budget.

Inconsistent messages can work against you. Businesses of all sizes should be trying to engage customers through their marketing initiatives, encouraging them to come back to you and refer other people to your business.

This is why a well defined brand is important. You want customers to immediately associate your business name and logo with the product or service you provide. Brand awareness and clear messages about your company help to build loyalty to your brand that will retain existing clients while it attracts new business.

Marketing professionals like our Traverse City advertising company team can help businesses determine the right strategies to reach their target demographics.

All marketing campaigns — from traditional print advertising to the latest trends in text message marketing, digital advertising signage, and carefully crafted indoor billboard advertising signs — require clear and consistent messaging about your products or services. Tone and style matter when you want your communication to really connect with your target audience.

Inconsistent messages and sporadic communication can alienate existing and potential customers, who could in this new age of social media quickly communicate their feelings of mistrust or discontent. It is as crucial to manage your online presence as it is to forge relationships in person with your clients, which is why Up North Media’s one-stop Traverse City advertising company shop is so valuable.

Having a marketing strategy is key, but ensuring you measure your success by reviewing metrics is absolutely essential. Being able to evaluate the success of your marketing efforts will help you achieve your business goals.

Call us at 231-932-5646 or contact our innovative Traverse City advertising company online at Up North Media. Take advantage of our complimentary market analysis and trust us to work with you to ensure well-crafted content and strategy keep your marketing campaign on target.

1. Online Presence: What type of experience does the Traverse City marketing company you are considering present online? How can they help you with social media, email lists, text messages, and website hits? What type of success rate do they have implementing these marketing solutions?
2. On-Sight Marketing/Signage: What methods does the prospective Traverse City marketing company use for getting passersby in the door? What type of signage do they recommend? What is their percentage of effectiveness with signage? What up sell techniques do they employ once a customer is inside the facility? Do they have the capability to use digital media to get people interested in your products or services? Do they use flat screens, still images, slide shows, video, posters, books, or flyers? Do they use many different types of on-sight advertising?
3. Coupons, Promotions and Deals: Does the Traverse City marketing company you are considering suggest utilizing any regular promotions to get people in the door? Do they recommend mailer coupons, on-sight promotions, text coupons, social media deals, email coupons, snail mail, or even Groupon type services? How cost effective are these plans and how do they impact your long term marketing goals?

Regardless of the size of your business, you can find the right Traverse City marketing company to increase sales and build your brand.

Contact Up North Media today for a complimentary consultation and find out how we can help get people through your door today.

Welcome the Internet

No, the Internet is not new. However, its presence in our daily lives has greatly increased in the recent years. Simply put, your customers are turning to the Internet to find new products and services, and to even search out the contact information of familiar companies. The Internet is fast, it is accessible, and it doesn’t require the use of thousands of pounds of paper and waste. With smart phones and Wi-Fi, the Internet can be accessed anywhere. Telephone books and yellow page advertisements, on the other hand, cannot.

The Demise of the Landline

At the height of their popularity, telephone books listed the landline phone numbers of families within a local given area. With the increase of cell phone usage, however, landline connections are being cancelled at an accelerated speed. It is estimated that nearly 10 percent of landline telephone connections are cancelled each and every year. Many states have stopped listing residential phone numbers. As a result, telephone books are simply not being distributed at the same rate as they were in previous years.

Taking Advantage

If your company has traditionally placed advertisements in the local yellow pages, it may be time to consider new forms of media marketing. Partner with Up North Media, the leading Traverse City marketing company, to update your advertising strategy and expand your customer base. There are many opportunities when it comes to effective advertising. Digital signage in local waiting rooms and restaurants, text market advertisements, and even restroom advertisements are very popular and profitable. Creating advertisements and websites that correlate to relevant SEO searches is an important way to replace outdated yellow page advertisements and jump into the new world of business advertising feet first.

Of course, you think your own team is awesome. Well, we know our staff members are impressive, too, and we have 10 reasons why you should choose to work with Up North Media marketing agency:

1. We’re local to Traverse City, MI. Not only do we live and work in this beautiful city, but we know Northern Michigan really well – the market and the people. You don’t have to bring us up to speed, because we’re already cruising.
2. We were the first digital marketing agency in Traverse City to offer indoor digital signage. What made us number one, el numero uno, the leader of the digital signage pack in Northern Michigan? We had vision!
3. Up North Media marketing agency has established connections across a variety of industries and sectors. We have trusted relationships with web designers, radio stations, videographers, and SEO specialists and can leverage a diverse range of talent to solve even the toughest marketing challenge.
4. We’re creative. While our digital signs are fantastic, we’re about more than technology. Thinking outside the box is our specialty, and our in-house creative design team is highly skilled at creating unique advertising campaigns for each client.
5. Up North Media marketing agency will help you find the best solution. We’re not just creative, we’re flexible and we understand that each business has different needs and challenges. We can quickly modify our approach to suit your situation. No cookie cutter responses here!
6. Our team is experienced. We’ve been helping businesses in and around Traverse City for years and have demonstrated success with digital and print signage. Our clients are diverse, ranging from hotels and restaurants to fitness centers, and more.
7. We’ll listen to you. While we are good at what we do, we recognize that your ideas are valuable. We’ll work with you, not just tell you what to do.
8. You can expect great service. We like working with people and love what we do. All that enthusiasm and skill combined with a bunch of nice personalities? It brings us repeat business.
9. You’ll get great value for your dollar with Up North Media marketing agency. Our fees are very competitive and our solutions suit a variety of budget price points. While we want to pay our bills, we also think that good, effective advertising campaigns should still leave you with money for all that you want to do.
10. We give back to the community. We are passionate about promoting local businesses and building a community, which is why we’ve supported events like the Turkey Trot and the Traverse City Youth Triathlon. That’s not all! We’ve partnered our Media Goat power with the Traverse City Breakers swim team and EverywhereUGO initiative with Traverse City Area Public Schools (TCAPS) to help them meet their fundraising goals. So when you do business with Up North Media marketing agency, you can feel good knowing we’re going to keep helping our community.

Ready to build up your business? Up North Media marketing agency is ready to help. Call us at 231-932-5646 for more information about our marketing and digital advertising services.

Our marketing company professionals are happy to help with both large and small business marketing (and everything in between!) at prices that will work for a variety of budgets. As an established marketing company, we’re passionate about helping people think outside more traditional ways of advertising their products and services.

There are three new marketing trends used by our marketing agency for Traverse City, MI clients:

Text messaging marketing – Our SMS (Short Messaging Service) lets you reach your clients instantly with breaking news, special offers, and important reminders. Since we use an opt-in database of subscribers, you are sending information quickly to clients who want to receive your updates. The immediacy and flexibility of SMS are just a two reasons why text message marketing works for Northern Michigan businesses.

Digital marketing indoor screens – We were the very first marketing company to offer indoor digital signage as a marketing solution in Northern Michigan. This new trend has steadily grown because it works really well anywhere you have an audience – for instance in waiting rooms, restaurants, arenas – anywhere people have the time and inclination to read digital screens. Digital advertising signage works because it informs, educates, and even entertains people in a memorable and engaging way.

EverywhereUGO indoor signage – Our indoor billboard advertising signs are carefully placed to engage a truly captive audience. EverywhereUGO signs are installed on the backs of restroom stall doors, by sinks, and in elevators or lobbies of a wide variety of businesses and service providers. Given their location, members of the public can’t help but see your ad and even spend time reading and thinking about it. You may opt for either the 8.5-by-11-inch or the 17-by-22-inch size signs.

There are a few benefits each of these three new marketing trends have in common. First, they are all scalable and can be made to work as well for a small company as for a much larger business. Additionally, each of these strategies reaches audiences who are open to hearing your message. Another bonus is that we can reach out to your targeted demographic with thoughtful and meaningful marketing messages very quickly.

Ready for the most trusted digital marketing agency in Traverse City, MI to help you market your business? Call us at 231-932-5646 or contact our digital marketing specialists online at Up North Media Marketing to explore your options with the latest marketing trends.

Today, thanks to highly effective online and digital marketing tools as well as very creative print marketing, small business owners can take advantage of the best on the market.

Up North Media, a marketing agency Traverse City MI companies use for affordable and effective communication strategies, offers a range of cutting-edge tools to help promote businesses across Northwestern Michigan.

You may be wondering which marketing tools work just as well for large corporations, family-owned businesses, and startups? Here are some of the high-tech advertising methods that are cost-effective and reach targeted demographics:

Text message marketing – Most Americans carry smartphones or iPhones now, which means they can be reached even when they’re mobile. You have the opportunity to engage with your clients or potential prospects in a meaningful way nearly 24/7. The best strategies will build relationships and trust, offering incentives and valuable information to your chosen audience and inviting it to communicate with you online or in person.

Indoor digital signage – Think about all the times during your week when you have to wait — the bank, in store lineups, at restaurants, or special event venues. Add a colorful and interactive sign with a meaningful message and people can’t help but read it. Effective digital signage works perfectly when campaigns are well thought out and the signage is placed in high traffic areas. Our marketing agency in Traverse City MI can easily give you 10 reasons why digital signage works.

Search engine optimization – Having a wonderful website is important, but you can’t just expect online traffic to show up. As with a storefront business, you have to make sure that clients notice your business website on the Internet. A key way to accomplish this is to ensure that your content has been optimized with the right keywords to get noticed by the search engines. This will get you recognized by qualified leads.

Email marketing – With most Americans online, email gives businesses many more opportunities to communicate special offers and new product information to clients quickly and cost-effectively. It can be personalized and scheduled, making it very appealing to business owners. However, it must be managed well because there is a fine line between reaching out to customers and annoying them. It’s also very easy for customers to ignore emails, so effective email campaigns must anticipate what will motivate consumers.

Unlike the advertising campaigns of the past, which required significant financial investment to be successful, the major determinant for success now is how professionally they are implemented. Hiring the right marketing agency, Traverse City MI based or otherwise, means ensuring that marketing professionals are enthusiastic, creative, and know how to work with the latest technology and social media platforms.

Would you like to use the same marketing tools that help America’s top entrepreneurs meet their business goals? Contact Up North Media Marketing, the digital marketing agency Traverse City MI businesses trust. Call us at 231-932-5646 for information and expert assistance with your marketing needs.

Yes. You read that right.

In Traverse City, bathroom advertising is taking off, and for good reason. It is affordable, effective, and unique. If you want to truly expand your business and diversify your advertising methods, contact Traverse City marketing company Up North Media for information about restroom and washroom advertising today.

Why Should I Advertise in a Bathroom?

Bathroom advertisements are based on the same theory as digital media marketing and television advertisements. The point of advertising in a bathroom is to take advantage of the captive audience that you have at your disposal. Think about the times that you have used a public bathroom. There is no doubt that you are a captive audience while in the bathroom, as there is nothing distracting you or fighting for your attention while in the restroom. Well-placed advertisements take advantage of this to draw attention to your business.

Exposure

In a public restroom, there are many ideal places for advertisements. Businesses who participate in bathroom advertising in Traverse City have many options available when it comes to advertising design and placement. Some of the most effective locations are undoubtedly next to mirrors, above hand-dryers, and inside stall doors. All of these locations are within the viewing range of hundreds of potential customers each day, and guarantee that a business will receive constant exposure simply by having advertisements present in public restrooms.

Share Information

We stated above that bathroom advertisements take advantage of a captive audience. This is important because it allows businesses and companies to share longer, more detailed advertisements with potential customers. This opportunity allows companies to truly speak to the heart of potential customers, to impart a personal story, and to include a compelling call to action that will get new customers patronizing the business. Some important information that can be shared using this type of advertising include:

• Sales and services
• Special offers
• Company mission
• Business name, address, and pertinent contact information

Bathroom advertising is ideal part of your Traverse City marketing because you will have the time and exposure to truly communicate with potential customers. Contact Up North Media today to get started on a revolutionary new Traverse City marketing campaign.