Yes. You read that right.

In Traverse City, bathroom advertising is taking off, and for good reason. It is affordable, effective, and unique. If you want to truly expand your business and diversify your advertising methods, contact Traverse City marketing company Up North Media for information about restroom and washroom advertising today.

Why Should I Advertise in a Bathroom?

Bathroom advertisements are based on the same theory as digital media marketing and television advertisements. The point of advertising in a bathroom is to take advantage of the captive audience that you have at your disposal. Think about the times that you have used a public bathroom. There is no doubt that you are a captive audience while in the bathroom, as there is nothing distracting you or fighting for your attention while in the restroom. Well-placed advertisements take advantage of this to draw attention to your business.

Exposure

In a public restroom, there are many ideal places for advertisements. Businesses who participate in bathroom advertising in Traverse City have many options available when it comes to advertising design and placement. Some of the most effective locations are undoubtedly next to mirrors, above hand-dryers, and inside stall doors. All of these locations are within the viewing range of hundreds of potential customers each day, and guarantee that a business will receive constant exposure simply by having advertisements present in public restrooms.

Share Information

We stated above that bathroom advertisements take advantage of a captive audience. This is important because it allows businesses and companies to share longer, more detailed advertisements with potential customers. This opportunity allows companies to truly speak to the heart of potential customers, to impart a personal story, and to include a compelling call to action that will get new customers patronizing the business. Some important information that can be shared using this type of advertising include:

• Sales and services
• Special offers
• Company mission
• Business name, address, and pertinent contact information

Bathroom advertising is ideal part of your Traverse City marketing because you will have the time and exposure to truly communicate with potential customers. Contact Up North Media today to get started on a revolutionary new Traverse City marketing campaign.

Restroom advertisements are expensive.

Nothing could be farther from the truth. The fact is, restroom advertising takes advantage of unused space inside some of the most popular and highly trafficked businesses in Traverse City and throughout northern Michigan. Since business owners are not counting on any revenue from their bathroom space they are willing to share the space for a reasonable investment. Creating your ad is affordable, as well, when you work with the experienced designers at EverywhereUGO.

Restroom advertising only works for certain businesses.

Many people have the false idea that restroom advertisements are only effective for businesses like restaurants, gyms and hair salons that are marketing to the general public.  This couldn’t be farther from the truth, in fact if you think about it all types of people use public restrooms at some point, which is why bathroom advertising is a great way to get your business ad in front of other business owners, politicians or virtually anyone you want to target.

You also have the ability to request which locations you would like your advertisements to appear at so that you can target facilities where you know your ideal clientele congregate.

I need to contact businesses for approval.

Up North Media handles all of the contracts and negotiation on your behalf. All you need to do is express interest in this new form of advertising, connect with our design team, and you are on your way to business exposure around the city at a great value.

Potential customers won’t take me seriously.

Believe it or not, you evaluate your company and brand far more than anyone else. When a potential client receives your message and it resonates with them, they take action. For example, if they saw your advertisement at the drinking fountain at the Grand Traverse County Civic Center they do not make assumptions about your political beliefs based on where they saw the ad.  They just go after the products and services they want.

My ad won’t be remembered.

If your advertisement is placed by a drinking fountain or on a bathroom door it will get more face time then practically anywhere else. In our busy lives we rarely take the time to pay attention to advertisements, but this is the exception.  You have a captive audience, now it’s your job to just tell them something worth remembering. Haven’t found your compelling message?  Don’t worry, we can help you with that as well. Just give us a call.

If you are curious about restroom advertisement and how it can help your business grow, contact EverywhereUGO today. We can help you design a relevant advertisement to display around the city that will help you gain exposure and find new customers.

Okay. We know. It’s not necessarily glamorous like a TV segment. But with traditional advertising methods like television commercials, radio spots, or magazine or newspaper ads, you’re gambling that your target demographic is going to be watching or reading that particular media at the right time.

Consider the cost-effectiveness of bathroom advertising. If you place a quality advertisement through an indoor advertising program in the one room you know people are going to spend some time, bathroom advertising becomes very effective.

With the right marketing message, you can get a very good return on investment for these reasons:

• Bathrooms are usually high traffic areas.
• You can target demographics quite well. (Where are families going to be? Single professionals? Business people? Etcetera.)
• When people are, well, sitting on the throne, where are they looking? At the door of the bathroom stall or the surrounding walls. Why not give them something to read?
• You can also place advertisements above drinking fountains and on the walls near hand dryers. Again, people are drawn to look at signage in high traffic areas.
• Human nature comes in handy when it’s about bathroom advertising because people won’t be able to resist reading a colorful and expertly written message. What’s the alternative?

We encourage you to consider indoor advertising in Northern MI. It’s arguably not as progressive a medium as website search engine optimization or as flashy or modern as indoor digital signage. But you know what? It gets the job done (pardon the pun!).

Whatever your business or service, consider the benefits of a well-managed indoor advertising program. Any business from restaurants and hotels to law offices and interior design firms – can get real bang for their buck and reach potential clients.

Contact our friendly and creative team at Up North Media Marketing for indoor advertising powered by Everywhere UGO that Northern MI businesses can trust. Call us at 231-932-5646 for more information about our indoor advertising programs.