Our marketing company professionals are happy to help with both large and small business marketing (and everything in between!) at prices that will work for a variety of budgets. As an established marketing company, we’re passionate about helping people think outside more traditional ways of advertising their products and services.

There are three new marketing trends used by our marketing agency for Traverse City, MI clients:

Text messaging marketing – Our SMS (Short Messaging Service) lets you reach your clients instantly with breaking news, special offers, and important reminders. Since we use an opt-in database of subscribers, you are sending information quickly to clients who want to receive your updates. The immediacy and flexibility of SMS are just a two reasons why text message marketing works for Northern Michigan businesses.

Digital marketing indoor screens – We were the very first marketing company to offer indoor digital signage as a marketing solution in Northern Michigan. This new trend has steadily grown because it works really well anywhere you have an audience – for instance in waiting rooms, restaurants, arenas – anywhere people have the time and inclination to read digital screens. Digital advertising signage works because it informs, educates, and even entertains people in a memorable and engaging way.

EverywhereUGO indoor signage – Our indoor billboard advertising signs are carefully placed to engage a truly captive audience. EverywhereUGO signs are installed on the backs of restroom stall doors, by sinks, and in elevators or lobbies of a wide variety of businesses and service providers. Given their location, members of the public can’t help but see your ad and even spend time reading and thinking about it. You may opt for either the 8.5-by-11-inch or the 17-by-22-inch size signs.

There are a few benefits each of these three new marketing trends have in common. First, they are all scalable and can be made to work as well for a small company as for a much larger business. Additionally, each of these strategies reaches audiences who are open to hearing your message. Another bonus is that we can reach out to your targeted demographic with thoughtful and meaningful marketing messages very quickly.

Ready for the most trusted digital marketing agency in Traverse City, MI to help you market your business? Call us at 231-932-5646 or contact our digital marketing specialists online at Up North Media Marketing to explore your options with the latest marketing trends.

Yes. You read that right.

In Traverse City, bathroom advertising is taking off, and for good reason. It is affordable, effective, and unique. If you want to truly expand your business and diversify your advertising methods, contact Traverse City marketing company Up North Media for information about restroom and washroom advertising today.

Why Should I Advertise in a Bathroom?

Bathroom advertisements are based on the same theory as digital media marketing and television advertisements. The point of advertising in a bathroom is to take advantage of the captive audience that you have at your disposal. Think about the times that you have used a public bathroom. There is no doubt that you are a captive audience while in the bathroom, as there is nothing distracting you or fighting for your attention while in the restroom. Well-placed advertisements take advantage of this to draw attention to your business.

Exposure

In a public restroom, there are many ideal places for advertisements. Businesses who participate in bathroom advertising in Traverse City have many options available when it comes to advertising design and placement. Some of the most effective locations are undoubtedly next to mirrors, above hand-dryers, and inside stall doors. All of these locations are within the viewing range of hundreds of potential customers each day, and guarantee that a business will receive constant exposure simply by having advertisements present in public restrooms.

Share Information

We stated above that bathroom advertisements take advantage of a captive audience. This is important because it allows businesses and companies to share longer, more detailed advertisements with potential customers. This opportunity allows companies to truly speak to the heart of potential customers, to impart a personal story, and to include a compelling call to action that will get new customers patronizing the business. Some important information that can be shared using this type of advertising include:

• Sales and services
• Special offers
• Company mission
• Business name, address, and pertinent contact information

Bathroom advertising is ideal part of your Traverse City marketing because you will have the time and exposure to truly communicate with potential customers. Contact Up North Media today to get started on a revolutionary new Traverse City marketing campaign.

Take a moment to think about advertisements you have encountered through Northern Michigan marketing in the last month or two. How many times and places have you seen an ad for the same company or product through various mediums? Since you have seen this company or service so many times, although you haven’t been a prior customer, you may have considered it due to familiarity. Believe it or not, research shows that, in most cases, the magic number is seven. After a person has seen or been introduced to something about seven times, it registers in their mind as something they like or trust. Therefore, if your business pops up in the public line of sight through different mediums seven different times, it is much more likely people will feel comfortable enough to give you a try.

When implemented properly this type of frequency and presence in marketing can positively impact what people register as their gut feeling about your company, products and services. Individuals place a large degree of trust and significant spending dollars in their instinctual beliefs about products and services making this approach to marketing one that you can’t afford to ignore.

Our team of Traverse City marketing professionals knows how to create a fog of awareness within your target market, and we would love to help you harness the potential of quick exponential growth. Give us a call or email us today to schedule a consultation to find out how we can help your business grow.