Due to high traffic and few distractions public bathrooms are some of the most effective indoor advertising locations available.

Okay. We know. It’s not necessarily glamorous like a TV segment. But with traditional advertising methods like television commercials, radio spots, or magazine or newspaper ads, you’re gambling that your target demographic is going to be watching or reading that particular media at the right time.

Consider the cost-effectiveness of bathroom advertising. If you place a quality advertisement through an indoor advertising program in the one room you know people are going to spend some time, bathroom advertising becomes very effective.

With the right marketing message, you can get a very good return on investment for these reasons:

  • Bathrooms are usually high traffic areas.
  • You can target demographics quite well. (Where are families going to be? Single professionals? Business people? Etcetera.)
  • When people are, well, sitting on the throne, where are they looking? At the door of the bathroom stall or the surrounding walls. Why not give them something to read?
  • You can also place advertisements above drinking fountains and on the walls near hand dryers. Again, people are drawn to look at signage in high traffic areas.
  • Human nature comes in handy when it’s about bathroom advertising because people won’t be able to resist reading a colorful and expertly written message. What’s the alternative?

We encourage you to consider indoor advertising in Northern MI. It’s arguably not as progressive a medium as website search engine optimization or as flashy or modern as indoor digital signage. But you know what? It gets the job done (pardon the pun!).

Whatever your business or service, consider the benefits of a well-managed indoor advertising program. Any business from restaurants and hotels to law offices and interior design firms – can get real bang for their buck and reach potential clients.

Contact our friendly and creative team at Up North Media Marketing for indoor advertising powered by Everywhere UGO that Northern MI businesses can trust. Call us at 231-932-5646 for more information about our indoor advertising programs.