First quarter of the new year is over and our marketing agency in Traverse City MI has one question for you:
Have you updated your marketing plan yet? Now is a good time to create or refine your strategic marketing plan.
Not sure where to start? Here are tips from the team at our marketing agency that Traverse City MI business owners can use to set and meet goals for 2017:
- Take inventory of your current marketing efforts. What initiatives did you launch last year? Consider what worked, what didn’t, and what could be done even better – and ask your customers to see if what they think is in line with how your leadership and staff see your company. Also make certain you understand where your most profitable leads were generated (Word of mouth? Advertising? Website traffic?) and if there are any gaps in your sales or marketing that need attention so that qualified leads are not ignored or missed.
- Set goals. What do you want to achieve as a company this year? Be sure that your goals are well defined and reasonable (aggressive – but achievable). You also need to determine metrics to help you determine your success in achieving these goals.
- Think strategy. Research what your competitors are doing so you can benchmark your own efforts against those of your peers. Consider your target demographic and how to best communicate your message to your audience. Expert marketing consultants, like Up North Media marketing agency in Traverse City MI, will know what marketing works in Northern Michigan. We can help you with research and interpreting metrics as well as with brainstorming the most effective marketing strategies for your products or services.
- Get into the details. As you consider how to improve brand awareness and increase profit, you need to determine your marketing budget. Once you know your budget you can then decide which marketing campaigns or strategies to implement.
- Review your progress. Check in monthly or quarterly to see how your marketing campaigns are performing. Reliable metrics won’t just tell you if you’re successful, they will tell you if there are deficiencies or areas that need to be improved. Small improvements may set you on the path to success!
An effective marketing plan will generate business and improve customer engagement. You don’t have to figure this out alone! You can rely on an expert marketing agency like Traverse City Michigan’s Up North Media to help you at every step.
Call us at 231-932-5646 or contact us online at Up North Media Marketing. Our marketing agency in Traverse City MI offers a complimentary market analysis and we’ll work with you to create a winning marketing plan.