On first thought, the idea of restroom advertising may seem odd. However, if you take the time to speak to advertising companies, or better yet businesses that have invested in this creative form of advertisement, you will quickly realize that restroom advertising is brilliant. Restroom advertisements take advantage of the best kind of audience there is, and that is a captive audience. There are many benefits to restroom advertising, and the knowledgeable staff at EverywhereUGO wants to dispel some of the common myths that you may have heard and provide a better understanding of this unique and cost effective advertising.

Restroom advertisements are expensive.

Nothing could be farther from the truth. The fact is, restroom advertising takes advantage of unused space inside some of the most popular and highly trafficked businesses in Traverse City and throughout northern Michigan. Since business owners are not counting on any revenue from their bathroom space they are willing to share the space for a reasonable investment. Creating your ad is affordable, as well, when you work with the experienced designers at EverywhereUGO.

Restroom advertising only works for certain businesses.

Many people have the false idea that restroom advertisements are only effective for businesses like restaurants, gyms and hair salons that are marketing to the general public.  This couldn’t be farther from the truth, in fact if you think about it all types of people use public restrooms at some point, which is why bathroom advertising is a great way to get your business ad in front of other business owners, politicians or virtually anyone you want to target.

You also have the ability to request which locations you would like your advertisements to appear at so that you can target facilities where you know your ideal clientele congregate.

I need to contact businesses for approval.

Up North Media handles all of the contracts and negotiation on your behalf. All you need to do is express interest in this new form of advertising, connect with our design team, and you are on your way to business exposure around the city at a great value.

Potential customers won’t take me seriously.

Believe it or not, you evaluate your company and brand far more than anyone else. When a potential client receives your message and it resonates with them, they take action. For example, if they saw your advertisement at the drinking fountain at the Grand Traverse County Civic Center they do not make assumptions about your political beliefs based on where they saw the ad.  They just go after the products and services they want.

My ad won’t be remembered.

If your advertisement is placed by a drinking fountain or on a bathroom door it will get more face time then practically anywhere else. In our busy lives we rarely take the time to pay attention to advertisements, but this is the exception.  You have a captive audience, now it’s your job to just tell them something worth remembering. Haven’t found your compelling message?  Don’t worry, we can help you with that as well. Just give us a call.

If you are curious about restroom advertisement and how it can help your business grow, contact EverywhereUGO today. We can help you design a relevant advertisement to display around the city that will help you gain exposure and find new customers.